Marketing benchmarks, backed by sources you can check yourself.
Explore verified industry benchmark data across marketing channels and compare your own campaign performance against it — every figure is cited, dated, and traceable back to its original source.
- Verified sources
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- No fabricated data
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Also benchmarked in
Each channel uses its own source and campaign environment. Benchmarks across channels should not be treated as directly comparable.
Available now: Search Advertising
View hub →5 industries, 4 metrics per industry, sourced from one verified report.
Available now: Display & Video Advertising
View hub →18 industries, 3 metrics per industry (conversion rate is not reported per industry by this source), combined across 350+ properties including Google, YouTube, Meta, and Yahoo.
Available now: Email Marketing
View hub →46 industries, 4 median metrics per industry, sourced from MailerLite’s own customer campaign data (3.6M+ campaigns).
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