Attorneys & Legal Services Search Advertising Benchmarks
2026 · Search campaigns · Not specified by source
CTR5.87%Average
CPC$9.87Average
Conversion Rate5.55%Average
CPL$131.63Average
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How Attorneys & Legal Services compares with other industries
Each Attorneys & Legal Services figure set against the same average figure for every industry that reports it in the 2026 Search Advertising dataset from the same source. Rank 1 is the highest value.
| Metric | Attorneys & Legal Services | Industry median | Difference | Rank |
|---|---|---|---|---|
| Click-through rate | 5.87% | 7.56% | 1.69 percentage points below the median | 5 of 5 |
| Cost per click | $9.87 | $4.81 | $5.06 above the median | 1 of 5 |
| Conversion rate | 5.55% | 4.85% | 0.7 percentage points above the median | 2 of 5 |
| Cost per lead | $131.63 | $93.69 | $37.94 above the median | 1 of 5 |
- Attorneys & Legal Services has the highest cost per click and cost per lead of the industries in this dataset.
- Attorneys & Legal Services has the lowest click-through rate of the industries in this dataset.
- The cost per click of $9.87 is $5.06 above the median of $4.81; 4 of the 5 industries report a lower one.
- The cost per lead of $131.63 is $37.94 above the median of $93.69; 4 of the 5 industries report a lower one.
- Medians, differences and ranks are calculated by Tecuy from the source's figures.
Industries with the closest figures
The industries whose search advertising figures are nearest to Attorneys & Legal Services's across all reported metrics.
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Source & methodology
- Source
- LocaliQ — Search Advertising Benchmarks for Every Industry (2026 Data)
- Platform measured
- Google Ads and Microsoft Advertising (Search Network, combined)
- Campaign type
- Search
- Region
- Not specified by source
- Year
- 2026
- Statistic type
- Average
- Source published
- 2026-06-01
- Last verified by Tecuy
- 2026-09-19
Note
- Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
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