Search Advertising
Search Advertising Industry Benchmarks
- Year
- 2026
- Industries
- 5
- Metrics
- 4
- Campaign type
- Search
Benchmarks by industry
This dataset covers Google Ads and Microsoft Advertising Search campaigns, combined — not Google Ads exclusively. Click an industry to see its full benchmark page.
| Spec | Real Estate | Attorneys & Legal Services | Finance & Insurance | Business Services | Education & Instruction |
|---|---|---|---|---|---|
| CTR | 7.61% | 5.87% | 9.83% | 6.1% | 7.56% |
| CPC | $3.22 | $9.87 | $3.39 | $5.87 | $4.81 |
| Conversion Rate | 3.7% | 5.55% | 2.64% | 4.85% | 13.14% |
| CPL | $102.51 | $131.63 | $74.44 | $93.69 | $77.48 |
Full industry pages
Source & methodology
- Source
- LocaliQ — Search Advertising Benchmarks for Every Industry (2026 Data)
- Platform measured
- Google Ads and Microsoft Advertising (Search Network, combined)
- Campaign type
- Search
- Region
- Not specified by source
- Year
- 2026
- Statistic type
- Average
- Source published
- 2026-06-01
- Last verified by Tecuy
- 2026-09-19
Aggregated from LocaliQ/WordStream customer advertising campaigns across Google Ads and Microsoft Ads, Search Network only. Sample size given only as "thousands of customer campaigns" — no exact N stated. Country/geography not stated by the source.
Note
- Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
Calculate your own figures
To compare your own campaigns with these benchmarks, work out your figures with the CTR, CPC, CPA and conversion rate calculators.
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