Search Advertising
Search Advertising Industry Benchmarks
- Year
- 2026
- Industries
- 5
- Metrics
- 4
- Campaign type
- Search
Benchmarks by industry
This dataset covers Google Ads and Microsoft Advertising Search campaigns, combined — not Google Ads exclusively. Click an industry to see its full benchmark page.
| Spec | Real Estate | Attorneys & Legal Services | Finance & Insurance | Business Services | Education & Instruction |
|---|---|---|---|---|---|
| CTR | 7.61% | 5.87% | 9.83% | 6.1% | 7.56% |
| CPC | $3.22 | $9.87 | $3.39 | $5.87 | $4.81 |
| Conversion Rate | 3.7% | 5.55% | 2.64% | 4.85% | 13.14% |
| CPL | $102.51 | $131.63 | $74.44 | $93.69 | $77.48 |
Full industry pages
Source & methodology
- Source
- LocaliQ — Search Advertising Benchmarks for Every Industry (2026 Data)
- Platform measured
- Google Ads and Microsoft Advertising (Search Network, combined)
- Campaign type
- Search
- Region
- Not specified by source
- Year
- 2026
- Statistic type
- Average
- Source published
- 2026-06-01
- Last verified by Tecuy
- 2026-09-19
Aggregated from LocaliQ/WordStream customer advertising campaigns across Google Ads and Microsoft Ads, Search Network only. Sample size given only as "thousands of customer campaigns" — no exact N stated. Country/geography not stated by the source.
Note
- Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
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