Business Services Search Advertising Benchmarks
2026 · Search campaigns · Not specified by source
CTR6.1%Average
CPC$5.87Average
Conversion Rate4.85%Average
CPL$93.69Average
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Source & methodology
- Source
- LocaliQ — Search Advertising Benchmarks for Every Industry (2026 Data)
- Platform measured
- Google Ads and Microsoft Advertising (Search Network, combined)
- Campaign type
- Search
- Region
- Not specified by source
- Year
- 2026
- Statistic type
- Average
- Source published
- 2026-06-01
- Last verified by Tecuy
- 2026-09-19
Aggregated from LocaliQ/WordStream customer advertising campaigns across Google Ads and Microsoft Ads, Search Network only. Sample size given only as "thousands of customer campaigns" — no exact N stated. Country/geography not stated by the source.
Note
- Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
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