Business Services Search Advertising Benchmarks
2026 · Search campaigns · Not specified by source
CTR6.1%Average
CPC$5.87Average
Conversion Rate4.85%Average
CPL$93.69Average
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Also benchmarked in
Each channel uses its own source and campaign environment. Benchmarks across channels should not be treated as directly comparable.
How Business Services compares with other industries
Each Business Services figure set against the same average figure for every industry that reports it in the 2026 Search Advertising dataset from the same source. Rank 1 is the highest value.
| Metric | Business Services | Industry median | Difference | Rank |
|---|---|---|---|---|
| Click-through rate | 6.10% | 7.56% | 1.46 percentage points below the median | 4 of 5 |
| Cost per click | $5.87 | $4.81 | $1.06 above the median | 2 of 5 |
| Conversion rate | 4.85% | 4.85% | Same as the median | 3 of 5 |
| Cost per lead | $93.69 | $93.69 | Same as the median | 3 of 5 |
- The cost per click of $5.87 is $1.06 above the median of $4.81; 3 of the 5 industries report a lower one.
- The cost per lead of $93.69 is same as the median of $93.69; 2 of the 5 industries report a lower one.
- Medians, differences and ranks are calculated by Tecuy from the source's figures.
Industries with the closest figures
The industries whose search advertising figures are nearest to Business Services's across all reported metrics.
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Source & methodology
- Source
- LocaliQ — Search Advertising Benchmarks for Every Industry (2026 Data)
- Platform measured
- Google Ads and Microsoft Advertising (Search Network, combined)
- Campaign type
- Search
- Region
- Not specified by source
- Year
- 2026
- Statistic type
- Average
- Source published
- 2026-06-01
- Last verified by Tecuy
- 2026-09-19
Note
- Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
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