Education & Instruction Search Advertising Benchmarks
2026 · Search campaigns · Not specified by source
CTR7.56%Average
CPC$4.81Average
Conversion Rate13.14%Average
CPL$77.48Average
Compare your campaign performance
Enter your own campaign numbers and see how they compare to the Education & Instruction benchmarks above.
Also benchmarked in
Each channel uses its own source and campaign environment. Benchmarks across channels should not be treated as directly comparable.
Source & methodology
- Source
- LocaliQ — Search Advertising Benchmarks for Every Industry (2026 Data)
- Platform measured
- Google Ads and Microsoft Advertising (Search Network, combined)
- Campaign type
- Search
- Region
- Not specified by source
- Year
- 2026
- Statistic type
- Average
- Source published
- 2026-06-01
- Last verified by Tecuy
- 2026-09-19
Aggregated from LocaliQ/WordStream customer advertising campaigns across Google Ads and Microsoft Ads, Search Network only. Sample size given only as "thousands of customer campaigns" — no exact N stated. Country/geography not stated by the source.
Note
- Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
Related industries
Need help improving paid search performance?
Turn benchmark insights into an actionable paid-search strategy.