Education & Instruction Search Advertising Benchmarks
2026 · Search campaigns · Not specified by source
CTR7.56%Average
CPC$4.81Average
Conversion Rate13.14%Average
CPL$77.48Average
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Each channel uses its own source and campaign environment. Benchmarks across channels should not be treated as directly comparable.
How Education & Instruction compares with other industries
Each Education & Instruction figure set against the same average figure for every industry that reports it in the 2026 Search Advertising dataset from the same source. Rank 1 is the highest value.
| Metric | Education & Instruction | Industry median | Difference | Rank |
|---|---|---|---|---|
| Click-through rate | 7.56% | 7.56% | Same as the median | 3 of 5 |
| Cost per click | $4.81 | $4.81 | Same as the median | 3 of 5 |
| Conversion rate | 13.14% | 4.85% | 8.29 percentage points above the median | 1 of 5 |
| Cost per lead | $77.48 | $93.69 | $16.21 below the median | 4 of 5 |
- Education & Instruction has the highest conversion rate of the industries in this dataset.
- The cost per click of $4.81 is same as the median of $4.81; 2 of the 5 industries report a lower one.
- The cost per lead of $77.48 is $16.21 below the median of $93.69; 1 of the 5 industries report a lower one.
- Medians, differences and ranks are calculated by Tecuy from the source's figures.
Industries with the closest figures
The industries whose search advertising figures are nearest to Education & Instruction's across all reported metrics.
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Source & methodology
- Source
- LocaliQ — Search Advertising Benchmarks for Every Industry (2026 Data)
- Platform measured
- Google Ads and Microsoft Advertising (Search Network, combined)
- Campaign type
- Search
- Region
- Not specified by source
- Year
- 2026
- Statistic type
- Average
- Source published
- 2026-06-01
- Last verified by Tecuy
- 2026-09-19
Note
- Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
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