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Education & Instruction Display & Video Advertising Benchmarks

2026 · Display & Video campaigns · Not specified by source

CTR0.4%Average
CPC$1.65Average
CPL$106.70Average

Also benchmarked in

Each channel uses its own source and campaign environment. Benchmarks across channels should not be treated as directly comparable.

How Education & Instruction compares with other industries

Each Education & Instruction figure set against the same average figure for every industry that reports it in the 2026 Display & Video Advertising dataset from the same source. Rank 1 is the highest value.

MetricEducation & InstructionIndustry medianDifferenceRank
Click-through rate0.40%0.20%0.21 percentage points above the median1 of 18
Cost per click$1.65$3.33$1.69 below the median18 of 18
Cost per lead$106.70$114.44$7.74 below the median12 of 18
  • Education & Instruction has the highest click-through rate of the industries in this dataset.
  • Education & Instruction has the lowest cost per click of the industries in this dataset.
  • The cost per click of $1.65 is $1.69 below the median of $3.33; 0 of the 18 industries report a lower one.
  • The cost per lead of $106.70 is $7.74 below the median of $114.44; 6 of the 18 industries report a lower one.
  • Medians, differences and ranks are calculated by Tecuy from the source's figures.

Industries with the closest figures

The industries whose display & video advertising figures are nearest to Education & Instruction's across all reported metrics.

Work out your own figures

Source & methodology
Source
LocaliQ — Display & Video Ads Benchmarks for 2026
Platform measured
Display & Video ads across 350+ properties, exchanges, and publishers, including Google, YouTube, Meta, and Yahoo (combined, not exchange-exclusive)
Campaign type
Display & Video
Region
Not specified by source
Year
2026
Statistic type
Average
Sample
7,074 customer display advertising campaigns
Measurement period
April 2025 – June 2026
Source published
2026-09-01
Last verified by Tecuy
2026-09-20
How the source collected this data, and what it leaves out →

Note

  • Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
View original source →

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