Display & Video Advertising Industry Benchmarks
- Year
- 2026
- Industries
- 18
- Metrics
- 3
- Campaign type
- Display & Video
Benchmarks by industry
This dataset covers display and video ads running across 350+ properties, exchanges, and publishers — including Google, YouTube, Meta, and Yahoo, combined — not any single network exclusively. Conversion rate is not reported per industry by this source. Click an industry to see its full benchmark page.
| Industry | CTR | CPC | CPL | Details |
|---|---|---|---|---|
| Animals & Pets | 0.19% | $3.29 | $115.58 | View → |
| Apparel/Fashion & Jewelry | 0.25% | $2.64 | $198.34 | View → |
| Arts & Entertainment | 0.27% | $2.56 | $230.44 | View → |
| Attorneys & Legal Services | 0.24% | $2.89 | $120.30 | View → |
| Automotive — For Sale | 0.25% | $3.53 | $113.30 | View → |
| Automotive — Repair, Service & Parts | 0.2% | $2.89 | $86.49 | View → |
| Beauty & Personal Care | 0.15% | $5.58 | $115.58 | View → |
| Business Services | 0.25% | $3.35 | $149.90 | View → |
| Dentists & Dental Services | 0.18% | $4.53 | $126.47 | View → |
| Education & Instruction | 0.4% | $1.65 | $106.70 | View → |
| Finance & Insurance | 0.25% | $3.32 | $85.63 | View → |
| Home & Home Improvement | 0.19% | $3.49 | $65.37 | View → |
| Industrial & Commercial | 0.19% | $3.82 | $131.63 | View → |
| Personal Services | 0.19% | $3.67 | $67.36 | View → |
| Physicians & Surgeons | 0.22% | $3.25 | $117.92 | View → |
| Real Estate | 0.18% | $3.25 | $92.76 | View → |
| Restaurants & Food | 0.12% | $4.18 | $97.51 | View → |
| Sports & Recreation | 0.19% | $3.90 | $107.77 | View → |
Full industry pages
Source & methodology
- Source
- LocaliQ — Display & Video Ads Benchmarks for 2026
- Platform measured
- Display & Video ads across 350+ properties, exchanges, and publishers, including Google, YouTube, Meta, and Yahoo (combined, not exchange-exclusive)
- Campaign type
- Display & Video
- Region
- Not specified by source
- Year
- 2026
- Statistic type
- Average
- Sample
- 7,074 customer display advertising campaigns
- Measurement period
- April 2025 – June 2026
- Source published
- 2026-09-01
- Last verified by Tecuy
- 2026-09-20
Aggregated from LocaliQ customer display and video advertising campaigns running across 350+ properties, exchanges, and publishers (including Google, YouTube, Meta, and Yahoo), across multiple ad formats (banner, video, and more). "Averages" are technically median figures to account for outliers, per the source. Conversion Rate, video completion rate, and viewability are not provided at the industry level by this source (video completion rate and viewability are reported only as an aggregate for a separate, non-industry-segmented sub-sample) and are therefore not included here. Country/geography not stated by the source.
Note
- Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
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