Home & Home Improvement Display & Video Advertising Benchmarks
2026 · Display & Video campaigns · Not specified by source
CTR0.19%Average
CPC$3.49Average
CPL$65.37Average
How Home & Home Improvement compares with other industries
Each Home & Home Improvement figure set against the same average figure for every industry that reports it in the 2026 Display & Video Advertising dataset from the same source. Rank 1 is the highest value.
| Metric | Home & Home Improvement | Industry median | Difference | Rank |
|---|---|---|---|---|
| Click-through rate | 0.19% | 0.20% | 0.01 percentage points below the median | 10 of 18 |
| Cost per click | $3.49 | $3.33 | $0.16 above the median | 8 of 18 |
| Cost per lead | $65.37 | $114.44 | $49.07 below the median | 18 of 18 |
- Home & Home Improvement has the lowest cost per lead of the industries in this dataset.
- The cost per click of $3.49 is $0.16 above the median of $3.33; 10 of the 18 industries report a lower one.
- The cost per lead of $65.37 is $49.07 below the median of $114.44; 0 of the 18 industries report a lower one.
- Medians, differences and ranks are calculated by Tecuy from the source's figures.
Industries with the closest figures
The industries whose display & video advertising figures are nearest to Home & Home Improvement's across all reported metrics.
Work out your own figures
Source & methodology
- Source
- LocaliQ — Display & Video Ads Benchmarks for 2026
- Platform measured
- Display & Video ads across 350+ properties, exchanges, and publishers, including Google, YouTube, Meta, and Yahoo (combined, not exchange-exclusive)
- Campaign type
- Display & Video
- Region
- Not specified by source
- Year
- 2026
- Statistic type
- Average
- Sample
- 7,074 customer display advertising campaigns
- Measurement period
- April 2025 – June 2026
- Source published
- 2026-09-01
- Last verified by Tecuy
- 2026-09-20
Note
- Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
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