Real Estate Display & Video Advertising Benchmarks
2026 · Display & Video campaigns · Not specified by source
CTR0.18%Average
CPC$3.25Average
CPL$92.76Average
Also benchmarked in
Each channel uses its own source and campaign environment. Benchmarks across channels should not be treated as directly comparable.
How Real Estate compares with other industries
Each Real Estate figure set against the same average figure for every industry that reports it in the 2026 Display & Video Advertising dataset from the same source. Rank 1 is the highest value.
| Metric | Real Estate | Industry median | Difference | Rank |
|---|---|---|---|---|
| Click-through rate | 0.18% | 0.20% | 0.02 percentage points below the median | 15 of 18 |
| Cost per click | $3.25 | $3.33 | $0.08 below the median | 12 of 18 |
| Cost per lead | $92.76 | $114.44 | $21.68 below the median | 14 of 18 |
- The cost per click of $3.25 is $0.08 below the median of $3.33; 5 of the 18 industries report a lower one.
- The cost per lead of $92.76 is $21.68 below the median of $114.44; 4 of the 18 industries report a lower one.
- Medians, differences and ranks are calculated by Tecuy from the source's figures.
Industries with the closest figures
The industries whose display & video advertising figures are nearest to Real Estate's across all reported metrics.
Work out your own figures
Source & methodology
- Source
- LocaliQ — Display & Video Ads Benchmarks for 2026
- Platform measured
- Display & Video ads across 350+ properties, exchanges, and publishers, including Google, YouTube, Meta, and Yahoo (combined, not exchange-exclusive)
- Campaign type
- Display & Video
- Region
- Not specified by source
- Year
- 2026
- Statistic type
- Average
- Sample
- 7,074 customer display advertising campaigns
- Measurement period
- April 2025 – June 2026
- Source published
- 2026-09-01
- Last verified by Tecuy
- 2026-09-20
Note
- Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
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