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Dentists & Dental Services Display & Video Advertising Benchmarks

2026 · Display & Video campaigns · Not specified by source

CTR0.18%Average
CPC$4.53Average
CPL$126.47Average
Source & methodology
Source
LocaliQ — Display & Video Ads Benchmarks for 2026
Platform measured
Display & Video ads across 350+ properties, exchanges, and publishers, including Google, YouTube, Meta, and Yahoo (combined, not exchange-exclusive)
Campaign type
Display & Video
Region
Not specified by source
Year
2026
Statistic type
Average
Sample
7,074 customer display advertising campaigns
Measurement period
April 2025 – June 2026
Source published
2026-09-01
Last verified by Tecuy
2026-09-20

Aggregated from LocaliQ customer display and video advertising campaigns running across 350+ properties, exchanges, and publishers (including Google, YouTube, Meta, and Yahoo), across multiple ad formats (banner, video, and more). "Averages" are technically median figures to account for outliers, per the source. Conversion Rate, video completion rate, and viewability are not provided at the industry level by this source (video completion rate and viewability are reported only as an aggregate for a separate, non-industry-segmented sub-sample) and are therefore not included here. Country/geography not stated by the source.

Note

  • Cost per lead as reported by the source. If comparing against a calculated Cost per Conversion (CPA), this is only a like-for-like comparison when your "conversions" represent leads.
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