Artist Email Marketing Benchmarks

Source

MailerLite — Email marketing benchmarks by industry and region for 2026

Platform measured

MailerLite platform email campaigns (single-vendor customer data, blended across all regions)

Campaign type

Email

Region

Global (blended across all regions; see regional benchmarks for region-level figures)

Year

2026

Statistic type

Median

Sample

Over 3.6 million campaigns from 181,000 approved accounts

Measurement period

December 2024 – November 2025

Source published

2026-04-07

Last verified by Tecuy

2026-09-20

Aggregated from over 3.6 million campaigns sent from 181,000 approved MailerLite accounts, December 2024 – November 2025. The source's methodology statement says these are median values ("Shows the median value for all benchmarks"), though separate prose elsewhere on the same page inconsistently calls the same kind of figure an "average" — Tecuy records these as medians per the source's explicit methodology, not the inconsistent prose. No per-industry or per-region sample size is disclosed. Bounce Rate and Conversion Rate are not reported by this source at any level. Figures reflect MailerLite's own customer base only (not a cross-platform blend) and are blended across all regions — see the separate regional dataset for region-level figures, which cannot be combined with these industry figures (no industry×region data exists in the source).