Email Marketing Calculator

Email Campaign Performance Calculator

Enter your own campaign numbers below. Anything left blank, zero, or invalid is shown as "—" rather than guessed. Industry comparison is optional and only shown where the metric definition is confirmed compatible.

Your campaign

Emails Sent

Delivered

Opened

Clicked (unique)

Unsubscribed

Performance

Delivery Rate—

Open Rate—

Click Rate—

CTOR—

Unsubscribe Rate—

Metrics appear automatically as you enter enough inputs on the left — nothing is guessed or filled in.

Compare with industry benchmarks

Compared against MailerLite’s Email Marketing benchmark dataset (median values, 46 industries).

Industry

Benchmarks are directional context from third-party aggregated data (MailerLite’s own customer base), not guaranteed performance targets. Actual results vary by list, industry, and sending practices.