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Calculators

Marketing calculators

Calculate your real campaign metrics and, where verified data exists, compare them against industry benchmarks.

Google Ads Performance CalculatorCalculate CTR, CPC, CPM, conversion rate, CPA, and ROAS from your own campaign numbers, and compare against verified industry benchmarks.
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Email Campaign Performance CalculatorCalculate delivery rate, open rate, click rate, click-to-open rate, and unsubscribe rate from your own campaign numbers, with optional industry benchmark context.
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How the calculators work

Each calculator turns the raw counts from your ad or email platform into rates and costs, using the formulas listed on its page. A metric is only shown when both of its inputs are valid, so a missing number appears as "—" rather than a guess. Everything is calculated in your browser.

Choosing an industry adds a comparison with that industry's published figures. The Google Ads calculator uses the search advertising benchmarks and the email calculator uses the email marketing benchmarks. A metric is only compared when the source defines it the same way, and each source's methodology is on its benchmark page.

Single-metric calculators for CPM, ROAS, CPA, break-even ROAS and more are in the tools section.