Google Ads Performance Calculator

Enter your campaign numbers below. Anything left blank, zero, or invalid is shown as "—" rather than guessed.

Your campaign

Ad Spend ($)

Impressions

Clicks

Conversions

Revenue ($)

Performance

CTR—

CPC—

CPM—

Conversion Rate—

CPA—

ROAS—

Metrics appear automatically as you enter enough inputs on the left — nothing is guessed or filled in.

Compare your performance

Compared against LocaliQ's Search Advertising benchmark dataset (Google Ads and Microsoft Advertising Search campaigns, combined) — not a Google-Ads-exclusive figure.

Industry

View industry benchmark & methodology →

Enter enough inputs above (impressions/clicks for CTR, spend/clicks for CPC, clicks/conversions for Conversion Rate) to see a comparison.

Benchmarks are directional context from third-party aggregated data, not guaranteed performance targets. Actual results vary by business, market conditions, and campaign execution.