Campaign Budget Calculator
Plan a campaign budget from a target conversion count, using either CPC + conversion rate or a direct CPA — two clearly separated models.
Use CPC + conversion rate when you know (or want to estimate) how much a click costs and what share of clicks convert — this shows the intermediate click volume, not just a final number. Use CPA directly when you already have a reliable cost-per-acquisition figure and don't need the click-level breakdown. Both are planning estimates based on assumptions you supply — actual results depend on real auction dynamics, seasonality, and audience quality that no formula can predict.
Calculated entirely in your browser — nothing you enter here is sent to a server.
Plan a campaign budget from a target number of conversions, using either CPC + conversion rate (which also shows the click volume you'd need) or a direct CPA figure — two separate, clearly labeled models, never blended together.
Every number here is a planning estimate based on assumptions you supply — real auction dynamics, seasonality, and audience quality will affect actual results in ways no formula can predict.