Xiaomi SU7 Launch: Price, Range, Orders and Recall

Editor’s note: This report was first published on 29 March 2024. It was reviewed and updated in October 2026 to correct launch details against primary reporting and to add a dated summary of later developments, including two fatal crashes and a 2025 safety recall.

Xiaomi, the Chinese smartphone and consumer-electronics company, launched its first electric car, the SU7 sedan, at an event in Beijing on Thursday, 28 March 2024. Founder and CEO Lei Jun positioned the car against Tesla’s Model 3 in China, both on price and on driving range.

SU7 prices and versions at launch

The SU7 launched in three versions. Ranges below are on China’s CLTC test cycle, which is not directly comparable with US EPA or European WLTP ratings:

SU7 (Standard): RMB 215,900 (about $29,870), with a 73.6 kWh battery and up to 700 km of CLTC range.
SU7 Pro: RMB 245,900, with a 94.3 kWh battery and up to 830 km of CLTC range.
SU7 Max: RMB 299,900, with a 101 kWh battery, up to 800 km of CLTC range and 0–100 km/h in a claimed 2.78 seconds.

According to CnEVPost, the Standard SU7 was priced RMB 30,000 below the entry version of the Model 3 in China, while the SU7 Pro matched it. The entry Model 3 was rated at 606 km on the same CLTC cycle.

Orders and deliveries

Xiaomi said it received 50,000 orders in the first 27 minutes after prices were announced, and 88,898 “locked-in” orders, backed by non-refundable deposits, within 24 hours. Deliveries of the Founders Edition were scheduled to start on 3 April 2024, with Standard and Max deliveries from the end of April and the Pro from the end of May.

Xiaomi also said its highly automated Beijing plant could build an SU7 roughly every 76 seconds at full capacity. That is a production-line rate, the time between finished cars, not the time it takes to build a single car.

A crowded market

As a Reuters preview noted, Xiaomi entered China’s car market at a tricky time, with dozens of electric-vehicle makers competing hard on price. A month earlier, after Apple cancelled its own car project, Lei Jun wrote that he was “very shocked” by the decision and knew “deeply how difficult it is to make cars,” while confirming Xiaomi would press ahead.

Update: what happened next (as of October 2026)

Fatal crash, March 2025. On 29 March 2025, an SU7 crashed on an expressway near Tongling, in China’s Anhui province, killing three university students. Xiaomi said the car had been using its Navigate on Autopilot (NOA) assisted-driving feature at about 116 km/h before a construction zone. According to Xiaomi, the system warned the driver, who took over shortly before the car hit a concrete barrier at about 97 km/h. Local authorities set up an investigation team, and Xiaomi said it handed over vehicle data. The account of how the system behaved comes from Xiaomi, and we have not seen a published official finding.

Second fatal crash, October 2025. On 13 October 2025, an SU7, reported to be the high-performance SU7 Ultra, hit another car and caught fire in Chengdu. The 31-year-old driver died; police said he was suspected of drunk driving. Bystanders were unable to open the doors. Caixin later reported that a judicial appraisal put the car’s speed at 167 km/h and found that the impact caused a battery short circuit, which cut power to the electronic door releases. In January 2026, Chinese regulators approved mandatory standards requiring car doors to have mechanical exterior handles that still work after a power failure.

Recall, September 2025. In September 2025, Xiaomi filed a recall with China’s State Administration for Market Regulation (SAMR) covering 116,887 SU7 Standard Edition cars built between 6 February 2024 and 30 August 2025. The filing said that in certain extreme scenarios, the L2 highway assisted-driving function might not recognise a hazard, warn the driver or respond adequately, which could raise the risk of a collision. Xiaomi said it would fix the issue with a free over-the-air software update.

Sales. Xiaomi delivered more than 410,000 cars in 2025, according to CnEVPost’s tally of its monthly figures. That included roughly 258,000 SU7s and about 154,000 of the YU7 SUV, which launched in June 2025. Xiaomi launched a new-generation SU7 on 19 March 2026, and in August 2026 said cumulative SU7 deliveries had passed 500,000. Monthly SU7 sales in 2026 have, however, been lower than a year earlier, according to CnEVPost.