Retail Email Marketing Benchmarks
2026 · Median values · December 2024 – November 2025
Open Rate37.47%Median
Click Rate1.27%Median
Click-to-Open Rate4.51%Median
Unsubscribe Rate0.22%Median
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Enter your own campaign numbers and see how they compare to the Retail benchmarks above.
How Retail compares with other industries
Each Retail figure set against the same median figure for every industry that reports it in the 2026 Email Marketing dataset from the same source. Rank 1 is the highest value.
| Metric | Retail | Industry median | Difference | Rank |
|---|---|---|---|---|
| Open rate | 37.47% | 43.75% | 6.28 percentage points below the median | 38 of 45 |
| Click rate | 1.27% | 1.84% | 0.57 percentage points below the median | 40 of 46 |
| Click-to-open rate | 4.51% | 6.31% | 1.8 percentage points below the median | 38 of 46 |
| Unsubscribe rate | 0.22% | 0.23% | 0.01 percentage points below the median | 24 of 46 |
- Medians, differences and ranks are calculated by Tecuy from the source's figures.
Industries with the closest figures
The industries whose email marketing figures are nearest to Retail's across all reported metrics.
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Source & methodology
- Source
- MailerLite — Email marketing benchmarks by industry and region for 2026
- Platform measured
- MailerLite platform email campaigns (single-vendor customer data, blended across all regions)
- Campaign type
- Region
- Global (blended across all regions; see regional benchmarks for region-level figures)
- Year
- 2026
- Statistic type
- Median
- Sample
- Over 3.6 million campaigns from 181,000 approved accounts
- Measurement period
- December 2024 – November 2025
- Source published
- 2026-04-07
- Last verified by Tecuy
- 2026-09-20
Note
- Click-to-Open Rate: clicks as a share of opens, not of total sends.
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