E-commerce Email Marketing Benchmarks
2026 · Median values · December 2024 – November 2025
Open Rate32.67%Median
Click Rate1.07%Median
Click-to-Open Rate4.01%Median
Unsubscribe Rate0.18%Median
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Enter your own campaign numbers and see how they compare to the E-commerce benchmarks above.
How E-commerce compares with other industries
Each E-commerce figure set against the same median figure for every industry that reports it in the 2026 Email Marketing dataset from the same source. Rank 1 is the highest value.
| Metric | E-commerce | Industry median | Difference | Rank |
|---|---|---|---|---|
| Open rate | 32.67% | 43.75% | 11.08 percentage points below the median | 44 of 45 |
| Click rate | 1.07% | 1.84% | 0.77 percentage points below the median | 43 of 46 |
| Click-to-open rate | 4.01% | 6.31% | 2.3 percentage points below the median | 40 of 46 |
| Unsubscribe rate | 0.18% | 0.23% | 0.05 percentage points below the median | 32 of 46 |
- Medians, differences and ranks are calculated by Tecuy from the source's figures.
Industries with the closest figures
The industries whose email marketing figures are nearest to E-commerce's across all reported metrics.
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Source & methodology
- Source
- MailerLite — Email marketing benchmarks by industry and region for 2026
- Platform measured
- MailerLite platform email campaigns (single-vendor customer data, blended across all regions)
- Campaign type
- Region
- Global (blended across all regions; see regional benchmarks for region-level figures)
- Year
- 2026
- Statistic type
- Median
- Sample
- Over 3.6 million campaigns from 181,000 approved accounts
- Measurement period
- December 2024 – November 2025
- Source published
- 2026-04-07
- Last verified by Tecuy
- 2026-09-20
Note
- Click-to-Open Rate: clicks as a share of opens, not of total sends.
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