Email Campaign Performance Calculator
Enter your own campaign numbers below. Anything left blank, zero, or invalid is shown as "—" rather than guessed. Industry comparison is optional and only shown where the metric definition is confirmed compatible.
Your campaign
Performance
Metrics appear automatically as you enter enough inputs on the left — nothing is guessed or filled in.
Compare with industry benchmarks
Compared against MailerLite’s Email Marketing benchmark dataset (median values, 46 industries).
CTOR — directly comparable
Enter Opened and Clicked above to see your CTOR.
MailerLite defines CTOR the same way this calculator does — unique clicks divided by unique opens — confirmed directly from MailerLite’s own documentation, so this comparison is shown as a direct percentage-point difference.
Open Rate, Click Rate & Unsubscribe Rate — not confirmed comparable
MailerLite publishes an industry median for each of these metrics, but its exact denominator definition could not be confirmed as identical to this calculator’s methodology (Delivered). Your calculated value and MailerLite’s published median are shown side by side for reference only — no difference is calculated.
- Your Open Rate
- —
- MailerLite published median (Marketing and advertising)
- 37.23%
- Your Click Rate
- —
- MailerLite published median (Marketing and advertising)
- 1.30%
- Your Unsubscribe Rate
- —
- MailerLite published median (Marketing and advertising)
- 0.15%
Delivery Rate is calculated above but not compared here — MailerLite does not publish a compatible industry Delivery Rate benchmark.
Benchmarks are directional context from third-party aggregated data (MailerLite’s own customer base), not guaranteed performance targets. Actual results vary by list, industry, and sending practices.