Have you ever visited a website and wondered how you could build something like it? Making your website stand out from your competitors is tough, but with some simple tips you can get much closer. This article will help you make a generic website more distinctive and attractive.
1. Create Unique Content
Design and write content that takes a unique stance around your topic. Being unique doesn’t just mean being non-plagiarizing. Your content should be such that it is not available anywhere. It doesn’t always have to be controversial. Create useful and informative content for your audience. Support your unique opinion or point of view with solid evidence to improve viewership and engagement.
2. Keep Your Content Fresh
The best way of increasing viewership is to keep the content on the website current. The fresh content reflects your creative capabilities and problem-solving skills. Make your website a first and last stop for the audience to find great content. No matter what, your audience must find some piece of information they are searching for. You may need to update your website on a daily basis depending on your content. Fresh and updated content will help you surpass your competitors.
3. Photos And Videos – No Stock Photos
Try to avoid stock photos as much as possible. Capture or create photos on your own. This will add a real essence to your website. Your website should be full of real images of products and employees.
Also, use images that fit the layout of your website. A photo can improve or spoil the whole look of the website. Insert stunning photos and videos on your website that grab the attention of the viewers and force them to stay as long as possible.
Let your employees bring their pets into the photos. Use different angles instead of the regular, boring shots. Using stock photos is okay where needed, but keep the overall look authentic to your company.
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4. Create Authentic Bios
Anyone who wants to work with you will want to get to know you. Get creative with your employees’ bios. Write about them in the form of a story. Mention their capabilities along with their favorite playlist or movies. Choose creative images instead of old-school, boring mugshots.
5. Insert A Relevant Intro Video
An intro video will immediately differentiate your website from others. Post a one-minute stop-motion video explaining your services. It enhances the look of the website adding personality to your brand.
6. Provide Insights
You can write blog posts to give more insights to your prospective clients. The clients will find it helpful and would love to work with you more.
7. Display Metrics And Examples
Provide specific and direct examples of your work with the results to the potential customers. The clearer you are about your work and results the quicker the potential customer will join you.
8. Menus And Navigation Titles
A unique title for the company on the navigation page helps the customer understand the value you are offering. Let’s understand with an example. An EdTech website can mention the page title ‘learn’ instead of ‘classes’. ‘Learn’ will showcase value.
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9. Make It About Clients
You should develop your website for the clients. You are not going to read it, they’re gonna. Mention the values of your services they will resonate with. Don’t forget to mention success stories, case studies, and examples of how to solve the problems. Your website should showcase value, not you.
10. Choose The Perfect Template
You don’t need a professional agency to develop a perfect website. There are many pre-made templates available for free to use on the Internet. Choose the one that best suits your content. Keep the architecture simple for both viewers and search engines.
11. Color Palette
Once you have chosen a template, match the color palette with the colors of your brand. Colors are more important in building a brand image than many people think. Take some time to think about the vibe of your work and brand, then choose colors to match. Blacks, whites, gloss, matte, vibrant or cool accent colors all add a story to your website.
12. Font
Fonts can enhance or spoil the entire look of your website. A well-designed website with great content will have no use if the font is unreadable. Choose a font complementing the aesthetic of your brand whether it is bold, colorful, or sleek.
Take a look at other websites in your field and see if their fonts are fitting in your canvas. Typography is just not a readable font, it’s your personality.
13. User Experience
Last but most important, your website should offer a great user experience to the people visiting you. Difficult-to-understand and hard-to-navigate websites can frustrate users. They will bounce back and probably never come back.
These are some of the best practices to make your website stand out from your competitors. A distinctive website works best alongside a clear brand position and an active presence where your audience spends time, so see our guides to brand positioning in marketing and social media marketing for the next steps.
