Digital Marketing is building your brand image, reaching potential customers, creating leads, and directing traffic to your business through digital channels. It has certain similarities with physical marketing but differs in terms of techniques and priorities.
This post will discuss various digital marketing strategies that have worked for businesses over the years. We will also look at things you can do to optimize your strategies for 2023.
Top 5 Digital Marketing Strategies –
Digital marketing is a multichannel activity that involves multiple specialists focusing on specific areas. It is an umbrella term that covers search engine optimization, pay-per-click campaigns, social media marketing, email marketing, and content marketing. Excelling in these processes requires specific skill sets and separate budgets, but at the same time, they are all connected by the end goal which is generating revenue. In the following sections, we will learn how each of these strategies works and how they are tied to business growth.
1. Search Engine Optimization or SEO Strategies
We use search engines like Google Chrome to make searches on the internet. 80 percent of customers make online searches before making any purchase and even while looking for suggestions. Half of these searchers discover new products and brands.
SEO is the process of modifying your website and your content in a way that makes you appear higher on the search engine results page (SERP) for a specific keyword. For instance, if you are a cyber security provider, you would like to appear on the first page when someone searches for keywords like cyber security services, information security, etc.
Having a solid SEO strategy is necessary since it is imperative to be on the first page, in fact, within the first few search results, if you want to draw interested traffic to your website or landing pages.
What should be included in your SEO strategy?
For starters, you need to optimize the website content with the keywords that you want to rank for. This keyword optimization has to be as natural as possible. You can modify the titles and the headings to contain relevant keywords to enhance the chances of ranking higher.
The next stop is your blog – you want to have an active blog where you share educational and thought leadership content. Again keyword optimization is key here.
Backlink building is a huge part of SEO. You need links that come back to your website from various high authority sites. You can achieve this by writing guest posts for different blogs.
Find yourself a good SEO guide to learn more about this. Just remember that SEO is a constantly evolving phenomenon and you need to be flexible to make the most of it.
2. PPC or Pay-Per-Click Strategy
Have you noticed the ads that often appear on top of the SERP for a particular keyword? Those ads are placed there through PPC campaigns. This is how it works, you bid for a keyword based on its competitiveness and its relevance for you. But you pay only when someone clicks on the ad and not for the ad space itself.
You can enhance your chances of converting clickers into customers by ensuring that your ads are reaching the right people. It is very important to regulate the content of the ads and other parameters to encourage clicks that are likely to convert. Google ads are one of the key players in the PPC space – it is responsible for 50% more sales than all other methods.
3. Content Marketing Strategy
Content is important and context is even more important. That is to say that you already know how brands create a voice and a consistent image with their content, but what you also need to know is that content is utterly ineffective if used without context.
Your content strategy should involve finding out what a searcher is looking for when they are putting a keyword or search term in. The intent of a search is often unclear from the term itself. Your job as a content marketer is to decipher the intent and provide content that matches the intent.
4. Social Media Marketing
25% of the time people spend on the internet is spent on social media. If you are not present there, it is a loss for you, one you would not want to carry for long. Find out where your audience is present, and identify the hours when they are the most active. Be there with contests, polls, knowledge-sharing posts, or simply share a fun thing or two about your business. It helps the customers remember you and connect with you.
5. Email Marketing
Email marketing has the highest potential ROI – 4400%. That means you can earn $44 for every dollar spent on your email marketing campaign. It is a great way to keep existing customers engaged and to pull in new leads.
It is way cheaper than PPC campaigns. And with all the automation tools, it doesn’t take a lot of effort to get your email marketing campaign underway.