Here is why you should look forward to the event as a business owner, solopreneur, marketing professional or aspirant.
Digital marketing has become the mainstay for businesses across the world over the last couple of decades. It demands creativity, intelligence, deep domain knowledge, but it also demands a lot of grunt work that can be automated.
Marketing automation has been around for quite a while as well. Marketers have been scheduling social media posts, creating email drips, and activity alerts for years. But marketing is changing rapidly with the advent of AI.
It is really important for business leaders and marketing professionals to stay on top of the evolving marketing landscape and that is where the Marketing Automation Bizleads Summit 2023 comes in.
This year, from October 1st to October 3rd, the Marketing Automation Bizleads Summit will be held in Las Vegas, Nevada. Here is what you should expect from this year’s summit.
Focus 1: Google Ads
Google ads is a simple tool where you can create ads and pay Google to show them in their search results. When you post an ad for a certain keyword, it appears as a sponsored title towards the top of the search engine result page (SERP) for the said keyword. Is it that simple though?
How do you know what locales to target? How do you determine the best time to post an ad for a specific demographic? And How do you set up your ads for maximum ROI? Unless you are spending on ads with a specific ROI in mind and following well-crafted ad-spend strategies, chances are that you will end up losing money.
One of the main focal points at this year’s Marketing Automation Bizleads Summit is going to be Google Ads. You will hear a specialist dive deep into their Google ads strategies and learn how you can make the most of your time as well as your money while investing them in Google Ads.
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Focus 2: Video Marketing
87% of marketers world-wide think that videos have a direct, positive, impact on sales. 97% of marketers agree that video marketing has enhanced the understanding of their products amongst the customer base. Videos are a wonderful way of explaining even the most complicated ideas to your customers. Nothing works as well as a well-made video when it comes to putting a value proposition through.
However, it is diabolically easy to lose focus while investing efforts in video marketing. You may end up spending too much time and money for peanuts in terms of ROI. The session on video marketing at the Marketing Automation Bizleads Summit 2023 will focus on the tools you can use to speed up the process of generating videos, the standards you should follow while creating the content, and other strategic insights that will help you be productive as well as profitable on the video marketing front.
Focus 3: Social Media Mastery
There is a new social media platform to explore every few months. The moment you stabilize your Twitter strategy, you are suddenly hit by the launch of Threads – well, do you ignore the demographics best represented on Instagram and focus on Twitter, or do you try to do both?
Then again, you see the cost of reaching people on Facebook increasing, and organic growth coming to a stall. Do you focus on influencer marketing instead or increase your spend on Facebook? Well, what about other smaller platforms like Quora, and Mastodon? Do you try to venture there?
The questions are endless when it comes to social media marketing. What makes it worse is the almost irritable amount of answers available. It seems impossible to build a reliable strategy based on what online “experts” have to say.
You will get tried and tested social media marketing advice from a seasoned pro this year. The session will help you find your vision in terms of marketing, branding, and promotion on social media.
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Focus 4: Digital Product Sales
A good digital marketing strategy will bring the customer to you. They will lend their ears to you and spend a little bit of their time hoping to get something good in return. This is where the art of selling has to kick in, seize the moment, and convert the inquisitive lead into a paying customer.
Digital sales is more complicated than just promoting your product and offering the best price. You have to ensure a seamless browsing experience. The discounts you offer need to be well timed, the products your site suggests need to speak to the visiting audience. Most of all, the purchase and return experience has to be smooth, trust-inspiring, and secure. Of course, you cannot forget about technical aspects like aligning your inventory with your product listings in real time.
You will have a session dedicated to the art of digital sales at the Marketing Summit for Bizleads 2023. It is going to set you on the right path of streamlining digital sales.
Unlock Growth with Automation
The Marketing Automation Bizleads is not a mere event that happens every year. It is a platform for business leaders, entrepreneurs, and marketing professionals to “re-center” their marketing compasses. It is an opportunity to align yourself with the ever evolving disciplines of sales and marketing. The event is driven by the desire to find pathways of sustainable growth.
You will learn to harness the power of automation and artificial intelligence and channelize it in the right direction for optimum ROI and sustainable growth. It helps you control your automation efforts so that you do not get ahead of yourself and blunder blindly towards reputation loss.
The heart of the summit
The marketing automation summit will have a full-time affiliate marketer, an internet marketing specialist, and an authoritative figure in the field of business growth, at its heart. You will learn from their experience of competing and winning in a cut-throat online market. You will get actionable insights that you’ll be able to put into practice and drive growth.
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Key Takeaways from the the Marketing Automation Bizleads Summit 2023
1. Expert Knowledge
The wisdom of industry experts acquired over years packed in informative sessions.
2. Networking Opportunities
Connect with fellow entrepreneurs, professionals, and industry trailblazers. Build relationships that may lead to partnerships.
3. Practical Insights
Actionable insights that you can implement in your marketing strategy.
4. A Comprehensive Approach
Get a panoramic view of the global digital marketing landscape and understand where the trends are headed.
5. Embracing Automation
Discover the potential of marketing automation tools. Learn how to streamline your processes and maximize ROI.
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You return as a wiser marketer
The benefits of the Marketing Automation Summit are quite straightforward. You return as a person who has made new connections, pitched his brand to some potential leads, amassed knowledge that is actionable, and started forming a winning vision.
Here are a few things that you will have a better grip on
- Key steps to forming a winning marketing campaign
- Insights into what might be wrong with your digital marketing approach
- The knowhow of effective SEO in the age of artificial intelligence
- A guide to choosing the right tools for automation
- Guidelines to selecting the right platforms to invest in.
