Marketing involves a number of repetitive processes and upscaling with manual resources is often a great hindrance. Hence, marketing automation has become an unavoidable part of every business’s marketing strategy regardless of the size and shape of the company.
What is the Bizleads Summit?
The Marketing Automation Bizleads Summit is an annual conference where industry experts, exponents of automation technology, and some of the best marketing brains meet, discuss, and conceptualize innovative and effective ways of marketing automation. The Bizleads Summit in 2023 was held in Las Vegas, Nevada between the 1st and 3rd of October.
The event saw a significant footfall of business owners, marketing leaders, and automation experts. It provided a great platform for knowledge sharing, collaborative innovation, and ideation. Experts held workshops and seminars. Businesses picked up strategies and pro tips, marketing professionals perfected the ways in which they can augment their processes with automation.
What is Marketing Automation?
Marketing automation is the process of automating certain parts of the marketing process with the help of logic-based, machine-learning-based, or AI-powered automation. It helps you reduce the amount of time spent by knowledge workers on repetitive tasks, and scale up your game with ease.
Let’s understand this with a fairly simple example. Let us say you run a business and you have identified a set of 3000 customers that might be interested in your services. So, you decide to create a mail drip where a certain message will be sent to all of the targeted IDs, and then depending upon their response further messages will be sent.
Now, if this were to be done manually, a group of knowledge workers would have to dedicate hours of their time to track, respond to, and follow up on point of contact. This is where marketing automation comes in and takes charge of your email cadence.
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How to use Marketing Automation
There are tools that can help you create the messages, some others that can automate the process of sending the initial message and following up according to the response, and other tools that help you with segregating potential leads from dead-ends.
This is just one instance of how marketing automation can help you with email marketing. There are dozens of tools creating opportunities for you to automate various parts of the marketing processes like lead nurturing, scoring, tracking, and analyzing customer activity, social media management, and whatnot.
With the help of marketing automation, you can build data-driven processes to boost lead generation, enhance the speed and scalability of marketing processes, and free up knowledge workers from the repetitive grunt work so that they can focus on creativity and problem-solving.
What are the different Types of Marketing Automation?
You can classify marketing automation into 5 different categories based on the use cases. Let us see what those are
1. CRM – Customer Relationship Management
CRM is a pivotal part of your marketing strategy. It involves generating leads, boosting conversions, categorizing and scoring leads, accessing customer data, and whatnot. With marketing automation, you can streamline these processes by automating alerts when a customer moves in the marketing funnel among other things.
2. Social media marketing automation
With marketing automation, you can schedule posts across multiple social media channels, set up evergreen posts, track click-through rates, and keep track of customer activity on your social media channels.
3. Advertising automation
It helps you automatically optimize ad campaigns – the ad copy and where an ad is shown to whom – based on customer behavior. It increases the effectiveness of your ad campaigns and ensures better ROI on ad spends.
4. Marketing analytics
Marketing analytics automation helps you embrace the power of data in terms of creating and optimizing marketing drips for the best effect.
5. Omnichannel automation
Omnichannel automation can segregate different parts of the customer base and apply different strategies simultaneously. It ensures that you do not bombard your customers with messages that are irrelevant to them.
Apart from these, you can create some more categories depending on the medium of marketing – whether it is for mobile or web, whether it is for emails or Google Search ads. The endgame for you is that you create more with less – more conversation, more reaching out, and eventually more conversions without stressing your marketing team to death.
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Internet Marketing Bizleads Virtual Summit
The internet marketing Bizleads Virtual Summit circles around various ways of optimizing internet-based marketing to generate more leads, and convert them into revenue. The discussions happen mostly around the web and mobile-based marketing strategies.
The stress is usually on email marketing, search engine optimization, optimizing landing pages, creating effective ad campaigns, and whatnot. It involves workshops, research studies, and seminars.
What is the Point of Attending this Summit?
Firstly, you get the chance to understand how the who’s who of the marketing world is thinking about marketing strategies. Marketing is changing, so it is a good idea to keep the pulse.
Secondly, you get the opportunity to interact with people in real time, discuss your ideas, clarify your doubts, and if luck provides, make some great connections.
What is the Super Affiliate Bizleads Automation Summit?
The Super Affiliate Bizleads Automation Summit is a web-based conference dedicated to affiliate marketing automation. It is a platform where experts gather to share the secrets of affiliate marketing and discuss the possibilities of using automation to increase the profitability and earning potential of affiliate marketers. It is a one-of-a-kind opportunity for any marketer who wants to nail it in the affiliate marketing space.
To Conclude
One could argue that marketing automation is killing a lot of jobs and there are people who still want to stay away from this. Nevertheless, it is a strategy to grow and survive, one that you cannot do without. Attend the Marketing automation Bizleads Summit in 2023 to realize your marketing goals or at least get a blueprint for potential success.
Be it email marketing, advertising, search engine optimization, or social media promotion, automation is a surefire way of increasing the results while decreasing effort. Free up the knowledge workers to push creativity while marketing automation helps you scale.
