CRM stands for Customer Relationship Management: the processes and software a business uses to manage its relationships and interactions with customers and potential customers. In this post we look at monday CRM, the sales CRM from monday.com: what it does today, what it costs, and where it fits compared with other CRMs.
Updated October 2026. Features and prices are taken from monday.com’s CRM and pricing pages as checked on 15 October 2026; they change often, so confirm the current details before you buy. This is an overview based on published information, not a hands-on test.
What is Monday?
monday.com started as a work-management and project-management platform. When we first wrote about it in 2022, its CRM was relatively new; it is now sold as a separate product, monday CRM, aimed at sales teams, and monday.com says it is trusted by more than 35,000 customers. Because it is built on the same platform, it combines CRM features with the boards, automations and dashboards monday.com is known for, so sales, marketing and other teams can work in the same system.
Is monday a CRM? The core monday.com work-management product isn’t a CRM, although it can be set up to track contacts. monday CRM is the dedicated sales product, with lead, contact, account and deal management built in.
What are some key features of CRM software Monday?
monday CRM covers the main things sales teams expect from a CRM, plus automation and AI features. These are the main areas monday.com highlights:
Customizable pipelines and boards
Leads, contacts, accounts and deals live on customizable boards. You can add your own columns and stages, colour-code records, and view them in different layouts, such as a pipeline view, to match your sales process.
Also Read – Sales Velocity: What It Is & How to Measure It
Automations and email tracking
Automations handle repetitive tasks such as assigning leads, setting reminders and updating statuses. monday CRM also lists email tracking and integrations with Gmail and Outlook, so sales emails can be connected to the right contacts and deals.
Centralized account and contact management
Account, contact and deal information is linked, so you can see a customer’s history in one place instead of switching between tools.
Collaboration and integrations
Because monday CRM runs on the monday.com platform, other teams can work alongside sales. monday.com says it integrates with tools such as Outlook, Gmail, Slack and Zoom.
Dashboards, forecasting and AI
Dashboards show pipeline and sales performance, and monday CRM includes forecasting features. monday.com also now promotes AI features, including deal summaries and prioritisation, email drafting, data enrichment and AI “agents” for tasks such as lead sourcing and meeting preparation. Availability of AI features can depend on your plan, so check what is included before relying on them.
Also Read – 6 B2B Lead Finder Tools Solopreneurs Are Using to Scale Up Fast
Ease of use and setup
monday CRM uses a drag-and-drop interface and ready-made templates, which makes the basics quick to set up. Teams with complex sales processes should still expect to spend time configuring boards, automations and permissions.
How much does monday CRM cost?
| Plan | Price per seat per month, paid yearly | Includes (selected limits) |
|---|---|---|
| Basic | $12 | 1 workspace, 1 custom dashboard, 1,000 active contacts and deals |
| Standard | $17 | 3 workspaces, 5 custom dashboards, 10,000 active contacts and deals |
| Pro | $28 | 15 workspaces, 50 custom dashboards, 100,000 active contacts and deals |
| Ultimate | Custom pricing | Unlimited workspaces, dashboards, contacts and deals |
Prices are in US dollars, exclude tax and are as listed on 15 October 2026. Paying monthly costs more (the page showed $18, $25 and $41 per seat for Basic, Standard and Pro). Plans start from 3 seats, and monday.com offers a 14-day free trial.
Pros and cons
Pros
- Highly customizable boards, pipelines and dashboards.
- Sales, marketing and project teams can work on one platform.
- Built-in automations and email integrations reduce manual updates.
- Clear published pricing for the Basic, Standard and Pro plans.
Cons
- Plans start at 3 seats, which raises the cost for very small teams.
- Lower plans have tight limits on workspaces, dashboards and records.
- The flexibility means setup and upkeep take effort; it works best when someone owns the configuration.
- Teams that need very advanced sales features may prefer a CRM built only for sales.
Conclusion
monday CRM is a good fit if you want a flexible CRM that sales and other teams can share, and you value customization and automation. Compare the seat minimum and plan limits with your team size before you commit, and use the 14-day trial to test it with your real sales process. If you need a highly specialised sales platform, also compare dedicated sales CRMs such as Salesforce or Nutshell.
